When companies move into international markets, an essential part of their marketing strategy is to get their message across to potential customers. It is important to understand these new markets, but it is even more important to know how to talk to them, how to reach them.
SEO has become one of today’s most important marketing techniques. It has an enormously important role, not only in attracting new customers, but also in connecting with existing customers and is fundamental for establishing a brand’s credibility with its audience.
It is crucial nowadays for all companies to have an internet presence. Having a website is one of the most effective ways of keeping in touch with a large audience and with a vast range of potential customers.
As we have already seen in the previous article, the quality of a machine translation (MT) will initially depend on the quality of the MT tool used. However, it will ultimately always depend on the translator in charge of post-editing the automatically obtained text.
There has been a rise in demand for translation services in recent years, and this demand is forecast to increase considerably in 2021. The development of global markets, especially with tech companies, has resulted in translation becoming more important with some companies and there are languages that are unique to the needs of the business.