These are times of globalisation of online commerce and services. This has stepped up the need for translation, as lots of consumers prefer to shop in their own language. This is one of the conclusions of a study entitled “Can’t Read, Won’t Buy”, published by the American consultancy firm CSA Research.
To create easily translated content, make sure the text is as clear and direct as possible. This golden rule should be applied regardless of whether the translation is done manually by human professionals or whether it is being send for machine translation and post-editing.