Traductanet > Blog > Latest News > Is marketing important to you? Translate it well.

Is marketing important to you? Translate it well.

20/11/2020 Latest News

When companies move into international markets, an essential part of their marketing strategy is to get their message across to potential customers.

It is important to understand these new markets, but it is even more important to know how to talk to them, how to reach them.

The translation of marketing materials by professional translators is a job involving more than simply translating documents. It often implies a much broader understanding of the culture and of how to adapt to the context in which the company operates. This knowledge is every bit as important as a knowledge of the language and choosing the most suitable words. 

Specialist translation services help improve the effectiveness of all commercial materials, including websites, presentations, brochures and pamphlets. Having a professionally translated marketing campaign is essential for achieving success more easily in international markets. 

A poorly translated marketing campaign, which ignores or minimises important aspects of the culture, can give the public a very negative image of the company, which could result in the loss of all the investment in this communication. 

It follows that for a marketing campaign to be just as effective in different parts of the world, it must be based on a professional and specialist translation.  Respect for the design of the original message must be the main concern, but it must be adapted to the local culture. To do this, the translator will have to carry out some research on the product, the market and the customers. 

Effective translation of a marketing campaign can increase profits and brand recognition internationally as a result of its undeniable impact on consumer behaviour. 

This is why we stress: if marketing is important to your company, for the growth of your business, don’t let it become less effective when you are working hard to expand. Translate it well.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Comments

    You may also like

    Privacy settings

    Decide which cookies you want to allow. You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function. Learn more about the cookies we use.

    With the slider, you can enable or disable different types of cookies:

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected

    This website won't:

    • Remember your login details
    • Functionality: Remember social media settings
    • Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settings
    • Functionality: Remember selected region and country

    This website won't:

    • Remember your login details
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settingsl Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions

    This website won't:

    • Remember your login details
    • Advertising: Use information for tailored advertising with third parties
    • Advertising: Allow you to connect to social sites
    • Advertising: Identify device you are using
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settingsl Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Use information for tailored advertising with third parties
    • Advertising: Allow you to connect to social sitesl Advertising: Identify device you are using
    • Advertising: Gather personally identifiable information such as name and location

    This website won't:

    • Remember your login details
    Save & Close